Oceanspray

In my senior year at Cal State Fullerton, I participated in AAF, the American Advertising Federation. During this year-long course, we were all placed in our own creative teams, where we pitched ideas to pick the one big idea that we presented in the competition, and we earned bronze!

Millennials are more inclined to support organizations with shared convictions. Knowing a company’s origin story creates a powerful emotional connection between brands and their consumers. With a little bit of logo rebranding and promotionals, this campaign highlights Ocean Spray’s guiding principles, its powerful heritage, and the growers who produce the cranberries we so enjoy.