I honed that trait peculiar to folks born of extreme weather conditions, fog and rain to commit themselves, to push forward and see their passions realized. Those in my world know me by my smile, infectious liveliness, passion and drive that translates to my work.  

My style & designs reflect my spirit- modern, beautiful, independent, bright and Nordic- a mirror of the life I live.

 

Brand development

product development

 

E-Commerce

 

Design

Technical drawings

Project management

set styling

Wardrobe styling

Pattern Making

Minneapolis / St. Paul, Mn. 2007 - current.

 

Founder, creative director, apparel and accessories.

Business operations, logistics

Intellectual Property USPTO process and completion for class 25 & 42. Currently holds incontestable trademark US-wide Brand name.

Communicating business vision & strategy, standards and policies, brand transparency, socially responsible and sustainable development goals

Structure and systems development

Copywriting : polished writing skills, proper headline creation, cognizant of user experience, competent in cross discipline, awareness of market. 

Copy, design, upload, merchandising of all products, web pages, editorials, newsletters including “Global Makers” page.

Establish, curate, update social media: IG @House_GinaMarie & @Grasmarkmenswear & Facebook @HouseOfGinaMarie

Copy for lookbooks, linesheets, videos

Internship coordinator and lead. “Vietnam sample making and production” for the U of Minnesota and “Business of Fashion” for Lim College.

Wholesale & consignment vendor outreach & follow through. 

  

 

 

Consulting, designing, engineering, sourcing, sample making, manufacturing.

 

Sketches, sourcing, prototype development.
Market research on trends, fabrics, visuals, techniques.  
Develop & meet with cut + sew team on specialty custom pieces. 

 House of Gina Marie. Photography curtesy of @LaurenKrysti

House of Gina Marie. Photography curtesy of @LaurenKrysti

 
 House of Gina Marie. Photography curtesy of @LaurenKrysti

House of Gina Marie. Photography curtesy of @LaurenKrysti

 House of Gina Marie. Photography curtesy of @LaurenKrysti

House of Gina Marie. Photography curtesy of @LaurenKrysti

 House of Gina Marie in Vietnam.

House of Gina Marie in Vietnam.

 House of Gina Marie in Vietnam.

House of Gina Marie in Vietnam.

Marina Qualey

 

Women's wear & leather accessories. 
Minneapolis / St. Paul 2016
Photography curtesy of @paulwheatthins

 

Sydney Rae

 

Women's wear & leather accessories. 
Minneapolis / St. Paul 2016
Photography curtesy of @2ndtruth

 

Mikaeka Youngblood Harrod

 

Women's wear & leather accessories. 
Minneapolis 2016
Photography curtesy of @LydiaToll

 

HouseOfGinaMarie.com/womens. 2014-Current

 

GinaMarie and GräsMark sample online sample sale.
Minneapolis, Seattle, USA. 2014 - current.
Photo shoot production management.
Copy and upload of all products, photos to Shopify, Woo Commerce. 
Photography curtesy of @LaurenKrysti, @xtmarie
 

Horseshoe Boutique. Seattle, WA. 2012-2013
E-commerce systems development.
Copy of all products.
Assistant to photographer, wardrobe stylist.

 
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Evergreen Collection

 

Design, sourcing & production.

Product organization and process refinement.

Concept, design and branding men’s and women’s RTW line.

Sketch new styles based on seasonal concept, update core bodies. 

Market research to identify new trends, visuals, fabric, techniques.

Create and maintain design cards, line sheets.

Develop and build shoe, handbag & additional accessory product ideas. 

Create and oversee execution of samples for SS, FW holiday, capsule collections for globally sourced fabric and prints.

 
 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

 Photo by Lauren Krysti

Photo by Lauren Krysti

Adobe Illustrator CS3 - Cloud

 

Flat sketches, technical packages.

 
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Photo and Video Studio Production

 

Minneapolis / St. Paul, MN

Expert in creating mood, decks, call sheets.

Set seasonal theme, color, print, layout direction.

Develop concept boards, cast models, style and select photos for product shots & editorials.

Catalogue & campaign with separates, dresses, swimwear, suiting : in woven's, knits, leather goods, apparel, bags and footwear for FW18, SS18, FW17, SS17, FW16, SS16, Holiday 15, FW15, Resort 15, Spring 15. 

Advanced product release preparation & time management : ensure deadlines are met for seasonal look books & videos for buyers before market and retail release.

Scout and manage graphic designers, web developers, image retouchers : for logo, color story, event graphic thematics, storytelling thematics, lookbook, lookbook video, linesheet, order sheet, custom form, web page.

Lead layout and video design and provide retouching requests & comments.

Analyze customer engagement & campaign performance.

Three Rivers Collection : Spring Summer 2017
Photography by Lauren Krysti
Videography by Kylee & Christian Creative
Set Director, Ashley Mary.
Producer, Gina Moorhead
Models Raina Ellison & Jovan Turner
Make Up by Lady Vamp Artistry
Hair by Sarah Navratil
Millinery, Hat Make
Metalsmith, NEAL & Jill Renae
Kicks by Greenwich Vintage
Location, Black and White Studio MN
Graphic Designer, Thin Gorilla
PA's, Mikaela Youngblood, Sydney Moustakis, Marina Qualey, Zeina Zeidan

 
 Mood Board, SS 17 Three Rivers Collection

Mood Board, SS 17 Three Rivers Collection

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Campaign Photo Production - Caldwell Collection

 

Photography by Lauren Krysti
Digital Retouching by Hunny
 

 
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Create, manage, direct, market & participate in events and shows.

 

Write contractual agreements for photoshoots, events.

Manage industry timeline in comparison to local shows for best product marketing outreach.

Secure PR, orchestrate special events, direct community based pop-up shops.

Events & Shows :
FashionWeekMN : Gray Matter Series, #TheShoot (Minneapolis)
Small Business Saturday Nite by American Express *co- producer (Minneapolis)
Fashion Revolution (Minneapolis)
Runway to Freedom (Seattle)
Independent Designer Runway Show (Bellevue)
BESPEAK *co-producer (Minneapolis)
Fashion Group International *co-producer (Minneapolis)
Seamless in Seattle presented by Seattle Magazine and Vitamin Water (Seattle)
*Vitamin Water Challenge winner
UnZipped *co-producer (Seattle)

 

3M Product Set Style Assistant

 

3M Wall hanging Command Strips.  On set with Zeus Jones, Ashley Mary and Capture Studios to innovate, transform and grow the 3M business impact through "strategic design, creative and empathy expertise."

 

 
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Minneapolis/St. Paul Magazine Set Styling Assisting

 

Set Styist Mickie Clark
Art Director Kelly Kegans
Photographer Lauren Krysti

 
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String Theory

 

Beauty shoot with photographer Lauren Krysti
Beauty by Fatima Olive
Model Abby Ashbacher
ardrobe Gina Moorhead
Location, Black and White Studio MN

 
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Cinnamon Sugar

 

Beauty shoot with photographer Lauren Krysti
Beauty by Fatima Olive
Model Elle Williams
Wardrobe Gina Moorhead
Location, Black and White Studio MN

 
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Gray Matter Series, Shimmer

 

Photographer Lauren Krysti
Art director Melanie Haroldson
Beauty by Fatima Olive
Model Elli Anna Marlene
Wardrobe Gina Moorhead
Location, Black and White Studio MN

 
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Ruby3 Millinery

 

Photographer Lauren Krysti
Art director Anna Lee
Wardrobe styling Gina Moorhead
Location, Black and White Studio MN

 
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The Ballgown

 

Requirements: Floor length + train or trail, seam at waist, sleeves, plunging neckline, fully lined, completion in 30 days, completion alone, 
 

 

Additional Women's Pattern Making Items:

Woven's & knits.

Dresses, blazers, skirts, joggers, button-up collared tops, tailored shirt sleeved tops, tunic, shorts.