Tillamook cows will be brought out to the public in three different locations, unannounced, at the same time. The stunt will attract curious people, animal lovers, families, and the press, because why are there cows in the middle of a park? 

Since the cows are family-raised, they will be approachable. People can feed and learn about Tillamook the product, family, and cows.

It will create buzz through a “what the heck is going on” approach, causing people to post about it through Snapchat, Facebook, Instagram, and memes.