Emerge Tremfyant
During my time at McCann Health New York, my partner and I were asked to deliver booth ideas that will stand out against Tremfya’s competing brand, Skyrizi, at the annual American Academy of Dermatology held in Boston, Massachusetts.
My role: Copywriter
Emerge to Confidence
Emerge to confidence represents the painful emotions, thoughts, and weakness patients feel with psoriasis. By using TREMFYA, your patients are able to step out of the darkness and into the light, allowing them to be more comfortable and confident in their own skin.
Entrance Tunnel
This tunnel will be the first part of the event experience for the booth. Inside it will be pitch black, with quotes of patients who have suffered from psoriasis appearing on the screen of the tunnel.
The quotes will be explaining how psoriasis has negatively impacted their lives.
Interactive Mirror
The mirror will be interactive.
When you walk up to the mirror, overlaying visuals of what you would look like with psoriasis will be shown on your skin.
The interactive components will include:
About section for TREMFYA
Why TREMFYA?
Side Effects
Statistics
Testimonials
Other medical info.
Activities
An interactive mirror where doctors are able to learn about TREMFYA & see what their skin would look like with psoriasis.
Motion interactive floor game where you stomp on the negative words and a positive word will emerge from them
The dermatologists are recorded through the mirror expressing what they think their patients are going through when they have psoriasis, and give advice on how they can feel more confident in their new skin. This can be used as a post-convention advertisement.
Take-home gloves with sandpaper-like material interior mimicking how their patients feel with psoriasis.