Minneapolis / St. Paul, MN
Expert in creating mood, decks, call sheets.
Set seasonal theme, color, print, layout direction.
Develop concept boards, cast models, style and select photos for product shots & editorials.
Catalogue & campaign with separates, dresses, swimwear, suiting : in woven's, knits, leather goods, apparel, bags and footwear for FW18, SS18, FW17, SS17, FW16, SS16, Holiday 15, FW15, Resort 15, Spring 15.
Advanced product release preparation & time management : ensure deadlines are met for seasonal look books & videos for buyers before market and retail release.
Scout and manage graphic designers, web developers, image retouchers : for logo, color story, event graphic thematics, storytelling thematics, lookbook, lookbook video, linesheet, order sheet, custom form, web page.
Lead layout and video design and provide retouching requests & comments.
Analyze customer engagement & campaign performance.
Three Rivers Collection : Spring Summer 2017
Photography by Lauren Krysti
Videography by Kylee & Christian Creative
Set Director, Ashley Mary.
Producer, Gina Moorhead
Models Raina Ellison & Jovan Turner
Make Up by Lady Vamp Artistry
Hair by Sarah Navratil
Millinery, Hat Make
Metalsmith, NEAL & Jill Renae
Kicks by Greenwich Vintage
Location, Black and White Studio MN
Graphic Designer, Thin Gorilla
PA's, Mikaela Youngblood, Sydney Moustakis, Marina Qualey, Zeina Zeidan